Vintage-loving entrepreneurs and community curators, Jeanine Romo and Stacey Steffe, own L.A.’s first “retail on wheels,” affectionately called, Le Fashion Truck. The idea is genius really and has come at a time when the Food Truck is king in every TrendyTown, USA.
The idea is simple: make unique items more accessible to the general public. In this case, bring vintage right to the people! I’m just sad Atlanta has not usurped this fantastic idea! Actually… perhaps, this shall be my next adventure ((puts pinky to mouth))!
What you need to know:
- Truckin’ since approx. 2011 in Los Angeles
- Twitter is your friend when locating Le Fashion Truck
- You can find fashion on wheels in other great cities like: Palm Springs, Portland, Dallas, and Boston!
Not only did they come up with a wonderful idea that expands the “pop-up” shop concept, but they elevated their success by rallying the vintage and unique-items community! Brilliant.
Now, I’m on the hunt for something similar in Atlanta. Stay Tuned!
Well, if you’re ever in L.A., you know what to do.